How To Create A Relationship Marketing Strategy In 5 Simple Steps
As a small business owner, your business hinges on relationships. Relationships with other wedding professionals can lead to profitable referrals and joint ventures. It is important to maintain the...
View ArticleWhy Do People Hire You? [Day 3: 30 DBWB]
[This post is a part of the 30 Days To A Better Wedding Business series. Sign up here to get these posts sent directly to your inbox.] Imagine if you knew exactly why people hire you. If you knew that,...
View ArticleGetting In Front Of Your Ideal Client [Day 5: 30 DBWB]
[This post is a part of the 30 Days To A Better Wedding Business series. Sign up here to get these posts sent directly to your inbox.] You’ve figured out who your ideal client is (and if you haven’t,...
View ArticleYou Are Who You Spend Time With [Day 15: 30 DBWB]
[This post is a part of the 30 Days To A Better Wedding Business series. Sign up here to get these posts sent directly to your inbox.] The people who you choose to spend time with directly impact your...
View ArticleHow Your So-Called “Competitors” Can Be Your Best Friends
A lot of wedding professionals, and business owners in general are very uncomfortable when it comes to dealing with their competitors. This discomfort can often make us cagey and closed off which may...
View ArticleEpisode #11: PR For Your Wedding Business With Joanne Childs
PR is something the eludes most small business owners so that’s why I wanted to discuss it with wedding PR specialist Joanne Childs. Today’s Guest: Joanne Childs Joanne Childs runs Sprae PR and works...
View ArticleEpisode #17 – The Power Of Building A Supportive Community Of Fellow...
You love running your business – it’s your baby. It’s the work that you love doing and it fulfils you. You want to grow your business and create more freedom for yourself while doing what you love...
View ArticleEpisode #19: How To Get More Word Of Mouth Referrals With Nate Grahek
Most people think that word of mouth referrals are something that just happen without you having to do anything but you can drastically increase your word of mouth referrals by doing simple things like...
View ArticleHow To Build Relationships With Other Wedding Vendors, Bloggers, Editors or...
As a small business owner, your business hinges on relationships. Relationships with other wedding professionals can lead to profitable referrals and joint ventures and relationships with bloggers and...
View ArticleEpisode 27: Using Styled Shoots To Get Featured On Blogs & Book More Weddings
A lot of wedding professionals do styled shoots and they are great but I see a lot of people doing them without being intentional about why they’re doing them and how they will bring them more...
View ArticleEpisode 31: How To Deal With Journalists & Get Press With Nicola Russill-Roy
PR is something that is tricky for a lot of small business owners and many don’t quite understand it. If you’ve ever gotten one of those weird blanket, long, unsolicited emails with a press release,...
View ArticleAre You Doing Marketing All Wrong?
Do you participate in any wedding industry Twitter chats? I do. I make sure I take part in #weddinghour and #weddingoclock and there is something I see wedding professionals doing in these chats that...
View ArticleEpisode 40: How Joining Supportive Communities Of Fellow Entrepreneurs Can...
You love running your business – it’s your baby. It’s the work that you love doing and it fulfils you. You want to grow your business and create more freedom for yourself while doing what you love...
View Article5 Styled Shoot Mistakes You Don't Know You're Making
If you’re going to take the time to put together a styled shoot, you may as well make sure you do it right. People make all sorts of mistakes when it comes to styled shoots but these are the 5 biggest...
View ArticleMy Super Simple Relationship Building System
This post is part of Val Geisler’s 12 Days of Systems Challenge. If you want to get a handle on your systems in 2015, check out her Systems Finishing School. As a small business owner, your business...
View ArticleEpisode 42: Marketing To Millennials & Growing Through Vendor Love With J...
Millennials are different. They are the first generation to grow up in the digital age and their values & behavior differs from other generations. That means we have to market to them differently...
View Article8 PR Mistakes That Make You Look Like You Have No Idea What You’re Doing
Are you doing PR for your wedding business? It doesn’t have to be difficult but people seem to make the same mistakes and they hold them back. By avoiding these 8 common PR mistakes you’ll greatly...
View ArticleHow To Create A Relationship Marketing Strategy In 5 Simple Steps
As a small business owner, your business hinges on relationships. Relationships with other wedding professionals can lead to profitable referrals and joint ventures. It is important to maintain the...
View ArticleWhy Do People Hire You? [Day 3: 30 DBWB]
[This post is an excerpt from the 30 Days To A Better Wedding Business Workbook] Imagine if you knew exactly why people hire you. If you knew that, you could focus your marketing on what it is that...
View ArticleGetting In Front Of Your Ideal Client [Day 5: 30 DBWB]
[This post is an excerpt from the 30 Days To A Better Wedding Business Workbook] You’ve figured out who your ideal client is (and if you haven’t, head back to this post and get to work), so today I...
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